June 2023
We created the first celebrity approved AI – the very charming and very convincing AI version of JLo who’s here to invite you and your crew on the celebratory voyages of your dreams.
DIRECTOR: Dave Meyers
CREATIVE DIRECTORS & CREATIVE TEAM: Perle Arteta & Gretchen Menter
CCOs: Jason Xenopoulos & Ryan McManus
PR COVERAGE
New York Times
CNBC
AdAge - Featured Ad of the Day
Campaign in “Campaigns we love”
Adweek
The Drum
Little Black Book
Shots.net
DesignTaxi
Media Post
Globe Trender
Miami Herald
Yahoo News
Hola!
Trend Hunter
Shortlisted at Cannes in four categories - 2017
Shortlisted for Fast Company’s World Changing Ideas - 2017
Featured at Women in The World - 2017
Featured at the 3% Conference - 2018
Named Top 11 mobile apps of 2017 by Proto.io.
Received press coverage from more than 100 media outlets including, but not limited to The New York Times, CNN, ABC, Mashable, Fast Company, Creativity and Adweek.
92% of all statues are of men.
Unfortunately, the cost and permits required to create new statuary, makes it extremely difficult to bridge the gender gap.
So we created a first-of-its kind app that's letting people everywhere create, place and discover statues of historic women through never-before-used technology.
Our hope is to create equality in statuary to better represent a shift to a more equal world.
Sales have increased by 20% since the 2015 launch of the Save Something For Yourself campaign.
Gold Effie Winner - 2021
Gold Reggie Award Winner for Creative Effectiveness - 2017.
Moms give up just about everything for their families, including, but not limited to their bladder control and abdominal muscles. So we created a campaign that reminded them—they’re more than entitled to save something for themselves.
2021 Gold ANDYs Winner
Distinctly crunchy and crumpled in all the right places, there’s something about eating a Cape Cod Potato Chip that takes you straight to the sandy dunes and gentle sea breezes of The Cape.
Snyder’s wanted to tell pretzel lovers everywhere that they were the keepers of the crunchiest, most irresistible pretzels around.
And they could, because every variety of their pretzels are baked the slow, old-fashioned way, until they’re ready to perfectly and deliciously crumble in your mouth.
Merrill Edge is an online investment tool that makes it easier than ever to streamline your banking and investing. In this work, we introduced the product (through National TV) and the idea (through print & OOH) that once you have money, you can make it work for you.
Loire Valley wanted to tell wine drinkers everywhere that their wines elevated the flavors of America’s favorite dishes. We created a simple print campaign that told that story.
Speck makes cases to protect people’s phones and computers— cases for gamers, video streamers, credit card carriers, fashion plates and more. So we decided to tell everybody out there that no matter who they were and what they loved, we were making a case for them.
To do this, we chose to talk to people in their natural habitats, creating a geo-targeted OOH campaign. The work ran in New York, Chicago, LA and San Francisco.
*These are scientifically-sound jokes, not venn diagrams.
Biscuits & Bath wanted to tell the Upper West Side that they were moving into the neighborhood and offering pet care for a discounted rate.
We created the following window posters and poo bag dispensers to spread the word.
Women For Women is a non-profit that helps women in war-torn countries rebuild their lives with proper funding and education. The organization wanted to create awareness and let people know that investing in even one woman could make a difference in the world.
To do this, we did two things. First, we created a 360-campaign that highlighted both the devastation caused by men and the opportunity available to invest in women to create a better world.
Then, we asked the organization to bring the women to the forefront of communications, introducing them by name, rather than labeling them as victims. This second piece of the campaign was called “If you knew me, you would care.” The organization executed by creating a book and a short film both entitled “If You Knew Me You Would Care.” The short film aired on the OWN network and received press and positive reviews.
