Women For Women is a non-profit that helps women in war-torn countries rebuild their lives with proper funding and education. The organization wanted to create awareness and let people know that investing in even one woman could make a difference in the world.

To do this, we did two things. First, we created a 360-campaign that highlighted both the devastation caused by men and the opportunity available to invest in women to create a better world.

Then, we asked the organization to bring the women to the forefront of communications, introducing them by name, rather than labeling them as victims. This second piece of the campaign was called “If you knew me, you would care.” The organization executed by creating a book and a short film both entitled “If You Knew Me You Would Care.” The short film aired on the OWN network and received press and positive reviews.